Userled, a cutting-edge AI startup revolutionizing B2B marketing, has secured €4.6 million in a pre-seed funding round spearheaded by LocalGlobe, with additional support from Dig Ventures. The fresh capital will be allocated toward recruiting top talent and developing premier marketing technology products.
The funding round also saw participation from notable business angels such as Tim Sadler, co-founder of Tessian, Stephen Whitworth, CEO of Incident.io, Jonathan Widawski, founder of Maze, and Remy Lazarovici, GM DACH at Celonis.
Established in 2023 by seasoned entrepreneurs Yann Sarfati (CEO), previously a sales leader at Salesforce and Incident.io, and Tristan Saunders (CTO), former tech lead at American Express and lead software engineer at nate, Userled offers a no-code, AI-driven platform that automates the creation and deployment of customized, branded marketing campaigns within seconds, not weeks. This enables users to launch multiple personalized campaigns across various platforms, including email, LinkedIn, and Meta, with ease. Moreover, Userled’s platform seamlessly integrates with existing CRM systems and major IP reveal providers, allowing real-time tracking of engagement, customer journeys, and conversions.
Uniquely, the platform operates without relying on third-party cookies, thanks to its proprietary Cookieless Fingerprinting and Identity Layer, which provides a comprehensive view of user behavior at both the account and contact levels while ensuring full compliance with GDPR and CCPA. This feature is particularly crucial as tech giants like Google and Apple phase out third-party cookies in the coming years. Userled has already delivered significant results for clients such as Wayflyer, Deel, Onfido, Encord, and Elastic, helping them boost conversions and enhance their sales pipelines.
Originally published on EU-Startups