VanishID, the leader in agentic AI-powered digital executive protection for enterprises, has officially rebranded from Picnic Corporation. Alongside the rebrand, the company has unveiled a new CEO Protection solution, designed to address the unique digital privacy and security risks faced by Chief Executives and their families. A recent $10 million investment round was also announced, led by Dell Technologies Capital with participation from Mark McLaughlin, former CEO and Chairman of Palo Alto Networks, as well as continued support from Crosslink Capital, Rally Ventures, Energy Impact Partners, Bright Pixel, and new participant LockStep Ventures.
Publicly available personally identifiable information (PII) creates digital breadcrumbs that enable cyberattacks, fraud, and physical threats—risks particularly acute for senior leadership. Current statistics reveal over 93% of C-Suite executives have home address exposure, while 99.97% have been involved in data breaches. VanishID offers the only fully automated solution that demands no effort from executives or security teams, requires no PII input from end-users, and needs no integration with internal systems. This system continuously removes exposed PII from the internet.
High-profile individuals, especially CEOs, face heightened risk due to a “visibility paradox”—the necessity of public presence and wide accessibility stands in direct conflict with privacy and security. In an increasingly volatile socio-political climate, digital exposure poses escalating dangers. To meet these challenges, VanishID has introduced its most comprehensive offering to date.
The newly launched CEO Protection tier builds upon the existing Executive Protection services, which include safeguards against personal device and social media impersonation. CEO Protection extends coverage to up to 25 family members or close associates. Additionally, the service incorporates a Red Team Assessment that evaluates both digital and physical vulnerabilities. This assessment offers an unbiased perspective on potential attack vectors targeting key individuals and their networks, ultimately enhancing organizational and personal security posture.
The new funding will be directed toward scaling go-to-market efforts and expanding agentic AI remediation capabilities to further strengthen protection for enterprises and high-risk individuals.
“I am humbled to work with experienced investors like Raman Khanna and Mark McLaughlin, and I am thankful for the continued substantial participation from our existing venture investors. We have never been better positioned to help protect enterprises and their executives from myriad threats represented by digital exposure,” said Matt Polak, Founder and CEO of VanishID.