Visiblie, the Belgian AI visibility company, has raised 500,000 euros through convertible loans. Seeder Fund, BeAngels and Tech entrepreneur Steven Tielemans, among others, are joining the round. With the fresh capital, the startup wants to grow in the SME market. Less than a year after launch, Visiblie already serves clients in Belgium, the Middle East, Mexico, Australia and Singapore.
AI search engines are rewriting the rules of online visibility. Where Google used to show ten results per page, an AI search engine gives you five at most. If you're not among them, you simply don't exist. ChatGPT now counts more than 900 million weekly users, and AI search engines increasingly decide which brands rise to the top. HuffPost lost half its search referrals in two years, a direct result of Google's AI Overviews.
"You used to be able to rank tenth on Google and still get found," says Gilles Praet, co-founder of Visiblie. "That luxury is gone. AI doesn't give you a second page. Three to five answers, that's it. Competition between companies has become brutal because of it."
That observation is where Gilles and co-founder Domien Van Damme began building Visiblie. The startup measures how visible a brand is for the questions potential buyers ask AI search engines, maps out the gaps and helps companies close them structurally. From technical adjustments to a company's own website to content creation, press articles and other external signals AI models rely on. It goes further than a dashboard: Visiblie guides companies through a complete process, from measurement to execution.
Six-phase framework
At the core of that approach lies a proprietary six-phase framework that maps out a company's AI visibility maturity step by step. Each phase comes with its own prompt set, the actual questions potential customers ask AI search engines. Based on that, Visiblie generates targeted recommendations. A built-in AI agent then carries out those recommendations autonomously, with human oversight at every step. The longer the platform runs for a client, the sharper the results get.
"Anyone can build a tracking dashboard," Gilles explains. "The difference is in the data. We build a unique dataset that better reflects how AI search models work per industry. An insurer plays by different rules than a SaaS company: compliance, regulation, specific language. All that sector knowledge is built into our model."
Already international
Visiblie was founded in September 2025. Less than a year later, the platform already counts hundreds of users. In Belgium, that includes Accurat, Flexy and Luzmo. Internationally, Visiblie serves clients such as the UAE's HAYAH Insurance and Mexico's Ingenes. It works with agency partners including Rhyme Solutions in Mexico, e-web marketing in Australia and Multiverse Partners in Singapore.
Visiblie also recently closed a partnership with PwC, aimed at regulated markets such as financial services and insurance. There, Visiblie's AI insights and compliance tracking strengthen PwC's regulatory expertise.
SME market
To accelerate its international growth, Visiblie's founders closed a 500,000 euro funding round. Seeder Fund, the Brussels VC with David Van Tieghem as board advisor, led the round. The BeAngels network and Tech entrepreneur Steven Tielemans are also joining in. Tielemans becomes a board advisor at Visiblie. Flanders Investment & Trade had already backed the startup with an export subsidy toward Saudi Arabia. With the new capital, Visiblie wants to further build out the SME market and speed up international expansion. A follow-up seed round, with an eye on US expansion, is already on the horizon.
"We're not even a year in and we're already serving clients on three continents," Gilles concludes. "Our goal is that it no longer matters where a future customer searches. ChatGPT, Gemini, social media or whatever comes next: we make sure brands get found there. By early 2027, we want to grow to 1 million euros in annual revenue."